Camella, a subsidiary of Vista Land and Lifescapes Inc. (Vista Land) is set to launch in the first quarter of 2012 14 residential projects in new areas across the country, three of which are in Cebu, an official said.
Camella Cebu North general manager Myra Lynn Gilig said the company’s expansion is motivated by the country’s healthy real estate industry, supported by the growing overseas Filipino market.
Gilig noted 60 percent of the accounts of Camella are in addition to the company’s existing 33 projects in Cebu.
She said the company will also be expanding their existing developments such as those located in Talisay City and Barangay Talamban in Cebu City.
Camella launched over the weekend four new model townhouse units at The Courtyards in Pasadena, an extension of its Pasadena community in Guadalupe, Cebu City.
The Courtyards in Pasadena will house a total of 24 three-bedroom townhouse units priced at P4.6 million to P7 million.
Interior design consultant Architect Michael Pizarro said the units are ideal for start-up or small families who wish to live in a private community.
”Our focus here is to provide a modern-day living space that is anchored on comfort and privacy,” Pizarro said, adding they have “stepped up” the idea of homes as the Courtyards to catch the attention of the discriminating market.
The house units at the Courtyards use neutral colors to promote laid-back living.
Among the project’s amenities is a swimming pool and community pavilion.
Camella Cebu already sold 40 percent of its units to mostly local buyers living in Cebu or neighboring islands.
Gilig said they are optimistic about the market considering that the project is strategically located, just minutes away from the city center.
She said the low interest on home loans now being offered by banks has also helped them attract buyers.
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