Organizations wanting to get their message across could harness the immense power of social media through the Internet like what the Office of the President has been doing, Presidential Communications Operations Office Secretary Herminio Coloma Jr. said on Thursday.
Speaking before the members and officers of the Institute of Management Consultants of the Philippines (Imphil), Coloma said communication between people has changed dramatically and organizations must adapt to the modern way of communicating.
Coloma was the guest speaker during Imphil’s membership meeting and induction of officers for 2012 held Thursday at Metropolitan Club in Makati City.
The organization invited the PCOO head to get some inputs as Imphil focuses on increasing public awareness about its mission as well as to be recognized as the most reputable organization of management consultants in the country.
In a presentation, Coloma explained that in the old communication model, the message is being addressed to a targeted audience. This is a one-way channel since the invention of the printing press, he said.
In the new communication model, on the other hand, the communication process has become multidimensional interaction between people through social media.
“Since the invention of the Internet, the way we communicate has been transformed dramatically. We now live in a dialogue world where everyone has his own channel of communication and information in real time,” he said.
Coloma shared the use of the social media by the PCOO and the Office of the President in performing their mission as communicators for the President. He said that they organized a new media team that works to empower the people with information and technology.
He clarified, however, that social media is not about tools and technologies but about people, and organizations must bear this in mind.